Great advertising banners design is essential these days to having a well advertised business. This can place you ahead of your competitors quite easily if done correctly. Not everyone knows what goes into a great design though and that’s where these tips come in handy.
Listed below are some things to consider when designing promotional banners.
Use the internet to find a custom font on your banner designs. Libraries like Typekit and Google Web Fonts make it easy to include esoteric fonts on artwork, even if most visitors don’t have those fonts on their computers. It works by embedding the font itself into the design so that it can be viewed by the client on the fly.
Use strong colours & the correct info, don’t be afraid of white space, so make sure that you really have an eye for detail. You need to make sure that the banner you have created has the correct dimensions for the area it is filling. The last thing you want is a hodgepodge of different styles and themes on one design.
Learning some basic Adobe illustrator techniques will help you add some interesting extras to your design. For example, you can have words with effects or vignettes. Make sure to change the colors and fonts occasionally, so you seem more involved with the design. This will also help with flyers printing.
Just do a google search of graphic design and how to learn some of the basics with it that can help you along your design endeavors. The internet has an endless amount of information available to you that you can use to learn anything that you might need to become a good designer. Sticker printers are also a great source of information.
When printing banner material, machines often cant achieve RGB bright colours, so try and avoid bright orange, lime green & electric blues.
Make sure your website uses a consistent font & colours scheme throughout. Some designers change fonts willy-nilly without any design reason to do so. This makes the content difficult to process for viewers.
Using the above tips can give you what you need to design effectively. Of course if you struggle, companies online can help. Web design companies such as website design manchester are also a great source of design inspiration. Find a good company and look at some of the sites that they’ve built – plenty to look at!